Inside Jeff Bezosâ Obsessions
Amazon has had a boss with big ideas and incredible persistence. That hasnât always been helpful.
Credit.Alvaro Dominguez
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How can you tell when the bullheaded and micromanaging boss who trusts his intuition is just nuts, and when heâs nuts but right?
Thatâs a question I had after reading âAmazon Unbound,â a new book about Jeff Bezos and the last decade or so at Amazon by Brad Stone, a journalist and a former colleague of mine.
In Stoneâs telling, Bezos is a font of big ideas, and he badgers staff, nitpicks over details and is willing to devote gobs of time and money to make his visions a reality. That has often paid off with novel and effective technologies like the voice-recognition assistant Alexa and the companyâs cashier-less Go convenience stores.
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